The summer in the northern hemisphere must be over - with a mightily bold claim coming out of Hilton
this week to welcome industry folk back to work.
The global hotel chain says it has developed a part of its mobile application that is "reimagining the guest experience", launching what it calls Fun Finder.
The tool is on its HHonors and is essentially a notification system that looks at the profile of the guest to work out the best offers and messages to send.
For example, a couple on their honeymoon will be sent a message and directions to a discounted "couples massage appointment", or a family will receive a schedule of a day's activities in a resort.
Fun Finder, says Hilton, "understands what you enjoy and provides recommendations based on your arrival and departure information, preferences collected in a pre-arrival survey, the current time and your location in the resort".
Bookings for activities and services are also available to HHonors members on the app.
The chain has also embedded a real-time messaging service within the app so that users can send questions to staff about features or issues with a property.
The tool is so far only available at two of the chain's properties in the US: Hawaiian Village Waikiki Beach Resort and Hilton Anatole in Dallas, Texas.
Other resorts are expected to follow suit in the coming months.
And here comes the big claim. Joshua Sloser, vice president of digital product innovation at Hilton Worldwide, reckons the Fun Finder service "is a huge leap forward for the hotel industry".
"We’re artfully blending technology with exceptional experiences in a way that gives travelers a smarter, more personalized stay."