Hilton

News / Technology

Architecture, pace, culture: Navigating travel's AI transition

By Morgan Hines | June 4, 2026

Executives from Hilton, Air Canada, Marriott and Evolve share what they have learned revamping legacy technology. Read More

News / Technology

Are hotel CEOs overestimating their AI edge?

By Matthew Parsons | June 2, 2026

Hotel brands are touting AI as a competitive advantage, but long-term differentiation may hinge on data, execution speed and control over distribution. Read More

News / Technology

Hotel groups mull app versus AI-ready strategies

By Linda Fox | May 11, 2026

In the past week Wyndham unveiled a ChatGPT app while Choice Hotels unveiled a series of internal AI tools. Read More

News / Distribution

Hilton to bring app to more AI platforms

By Linda Fox | April 29, 2026

Hilton unveiled an Anthropic-powered AI trip planner in March. Read More

News / Distribution

Hilton adds Yotel to portfolio with franchise deal

By Linda Fox | March 19, 2026

YOTEL will continue to license and manage its brand but have access to Hilton's distribution and technology platforms and Honors loyalty program. Read More

News / Technology

Hilton rolls out AI trip-planning tool

By Abby Crotty | March 10, 2026

Hilton launched a beta version of the tool to a small group of users on Hilton.com. Read More

News / Online

UK’s CMA launches investigation into Hilton, IHG and Marriott

By Rob Gill and Julie Sickel - BTN Europe | March 3, 2026

The investigation is part of a probe into “suspected sharing” of sensitive information. Read More

News / Technology

Making the case for hotels to enable AI 'crawlability'

By Matthew Parsons | January 21, 2026

Opening up to AI crawlers can boost visibility and potentially direct bookings, but questions remain over security, compliance risks and longer-term benefits. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Hilton, Navan, Civitatis and more...

By PhocusWire | January 16, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Inside Asia Pacific’s travel powerhouse: 10 trends redefining 'The Next 20'

By Coney Dongre - Phocuswright | September 24, 2025

WiT and Phocuswright are peeling back the curtain on shifts in Asia Pacific with this list of 10 trends redefining The Next 20, ahead of the WiT Singapore conference. Read More

Opinion / Online

How travel giants, banks are rewriting the rules of customer loyalty

By Mario Gavira | September 16, 2025

Travel companies are transforming into financial services platforms, banks are morphing into travel agencies and loyalty programs are becoming sophisticated investment vehicles. Read More

News / Online

Moving beyond points: The state of hotel loyalty programs

By Marisa Garcia | May 28, 2025

Points-based hotel loyalty programs are not dead but they are evolving towards a hybrid offering of "instant, milestone and aspirational." Read More

News / Distribution

Hotel ID initiative launched to simplify industry communications

By Linda Fox | May 22, 2025

The non-profit Hospitality ID initiative aims to tackle the challenges faced by hotels, travel and technology suppliers and booking platforms when communicating with each other. Read More

News

Flywire acquires hospitality payments specialist Sertifi for $330M

By Linda Fox | February 26, 2025

Sertifi offers an SaaS platform for the hotel and hospitality industry that enables global brands and independent hotels groups to securely sign contracts, exchange payment details and complete... Read More

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More

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