With experience at Microsoft, Capital One and Uber, Kellyn Smith Kenny joined Hilton in January as the hospitality brand’s senior vice president and chief marketing officer, overseeing strategy for its portfolio of 16 brands.

In a broad-ranging discussion on the center stage at the Phocuswright Conference, Kenny shares how those prior career experiences have shaped her philosophy at Hilton.

She also offers her take on Hilton’s growth strategy, distribution, loyalty programs, millennial travelers, building trust with guests and digital marketing – including which channels she'll be spending more on in the coming year.

See the full video interview below.