MARKETING: Travel brands, marketers, publishers and countless others have experienced advertising fraud in various degrees. There are various processes used to try and combat it, but you know it's becoming a significant problem when Google, the biggest online advertising service on the planet starts taking it seriously. Read more on AdAge.
Sasha, a Russian computer engineer, is a member of Google's secretive anti-fraud team.
The unit, numbering more than 100, is locked in a war against an unknown quantity of cybercriminals who are actively siphoning billions of dollars out of the digital advertising industry, primarily via the creation of robotic traffic that appears human.
Mysterious to many even within Google, the group has never spoken to an outsider about the way it hunts botnets, let alone allowed someone into its offices to observe the process.
Read more on AdAge
NB:Web fraud image Shutterstock.