Travel companies -- keep those Android apps coming because Google announced marketing changes that will get more smartphones with the Google operating system into consumers' hands.
Google revealed in its blog May 14 a couple of significant "iterations."
Google will make Nexus One more widely available globally through partners' existing retail channels, as Google has already done in Europe.
And, once that is accomplished, Google's Nexus One web store will no longer be a handset seller, but will showcase Android handsets and features.
Google says Android adoption has exceeded expectations.
"But, as with every innovation, some parts worked better than others," says Google vice president of engineering Andy Rubin, who wrote the post on the Google blog. "While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from."
Many critics predicted that Google's online store for Nexus wouldn't work because many people like to walk into a real store and eyeball the product and want to talk to a human about rate plans and features.
Rubin continues: "Innovation requires constant iteration. We believe that the changes we're announcing today will help get more phones to more people quicker, which is good for the entire Android ecosystem: users, partners and also Google."
It takes a big search engine to admit its mobile mistakes.