It would be fair to say that many examples of virtual reality in the travel sector have yet to convince travellers and the industry of its overall usefulness.
Many are yet to be persuaded that 360-degree walk-throughs of a hotel or aircraft, using some kind of virtual reality device, can genuinely enhance a traveller's expectations of what they are buying.
But it is perhaps for the destinations and their associated tourist attractions, once a travellers is actually there, where virtual reality can probably make a mark.
Step forward, Google and Berlin.
The German capital's Museum of Natural History is one such example, using Google's cardboard device to bring some of its fossils and other creatures to life for visitors.
Part-educational, part-wow factor, visitors who don the device can watch as animals are animated and move around their surroundings and explore the museum.
Here is a TV news report on the launch (showing some of the creatures in action):
And a 360-degree simulation from one of the rooms: