Gatwick Airport has trained up a team of staff on how to take the best pictures in and around the airport using mobile phones.
It's a cute and quirky programme, which aims to portray day-to-day operations and bring the airport to life for passengers via Facebook-owned Instagram and other photo sharing sites such as EyeEm.
The first 11 recruits were unleashed today, having been talked through picture composition and editing by mobile photo expert Oliver Lang.
The image above of an "airfield operations vehicle" is the first to go live, posted earlier today by one of the mobile reporters.
Gatwick claims a first for an airport on the social network with its Instagram account dating back to May 2011 and it says more than 32,000 posts have been tagged #gatwick.
Posts from the mobile reporters can be found via #lgwmobilereporter.
Aviation marketing specialist Simpliflying recently released a study on airline use of Instagram showing the ten best campaigns including Finnair's pilot Tomi Tervo account and flight attendant Noora Kunttu.