Australian online travel agency group Webjet has offloaded the Zuji brand to two companies belong to Hong Kong-based Uriel Aviation Holding.
The deal for $56 million comes just four years on from Webjet buying the Asia-Pacific focused OTA from Travelocity for AUS$25 million (around $30 million).
The two subsidiaries of Uriel taking over the business are Reckon Holidays in Hong Kong and Sharp Focus Pacific in Singapore.
Webjet says the Zuji brand has had more than AUS$5 million stripped out of it in costs, making it profitable.
Managing director John Guscic says Webjet will "remain committed" to expanding its profile in Asia through its B2B hotel service.
The sale is expected to complete during the first quarter of 2017.
Zuji's new ownership marks its third in a decade, having been bought in full by Travelocity parent Sabre in 2006, which then decided to sell the business to Webjet in December 2012.
The OTA was originally created as by a consortium of airlines and the Sabre-backed GDS, Abacus, similar to the set-up behind counterpart Opodo (Amadeus and a group of European carriers).
Webjet says it will launch a B2B service for APAC known as FIT Ruums at the end of November.