The Phocuswright Conference 2021 - five questions for aviation executives

The Phocuswright Conference is coming up November 15 to 17, with its usual wide array of speakers, events and networking.

Ahead of some of the key sessions on Center Stage, PhocusWire is outlining some of the main areas for discussion for the program's executives and panels.

A panel this year, focusing on airline retailing and distribution, features the following guests:

• Cory Garner, co-CEO and president of distribution at Travel Technology Research (T2RL)
• Vajid Jafri, founder, chairman and CEO at Onriva
• Traci Mercer, senior vice president for marketplace segments at Sabre
• Alex Zoghlin, president and CEO at ATPCO

Five questions for the aviation executives:

1. Give us your progress report so far on the retailing efforts of the airline sector overall?
2. Is there a technical, strategic or commercial reason for why some believe retailing has not taken off as expected at scale?
3. Does the panel consider the efforts of carriers such as AirAsia to be the benchmark of how far airline retailing can currently go?
4. What partnerships or technologies are required to take retailing to its next level?
5. Are there other segments of the airline distribution ecosystem that need to step up and realize the potential of airline retailing?