Fareportal has become the first consumer booking channel to
integrate Routehappy’s Universal Product Attributes into its flight seat
The integration is available on Fareportal’s CheapOair.com
and OneTravel sites.
As consumer are shopping on those sites for flights for two
or more passengers, they will see photos of airline seats with a description of
“Fareportal is always looking for ways to incorporate next
generation features into the flight shopping experience,” says Sam S. Jain, Fareportal
founder and CEO.
“As the first consumer booking channel to integrate UPAs
into our seat map, we are providing our customers with more choice, greater
transparency and added value. Fareportal will continue to push new integrations
that make our customers’ flight shopping experience easier.”
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Routehappy’s content management system that powers the UPAs
allows Fareportal to target the seat images across different sub-fleets, cabins
and seats so consumers see the information that pertains to their specific flight.
The content is available for 19 air
“The use cases for Routehappy rich content are endless, as
are the pain points it solves,” says Jonathan Savitch, chief commercial officer
“This original integration of our UPAs at the point of sale
showcases the benefits we deliver to airlines, who can now merchandise their
products more effectively on third party channels.”
Routehappy was bought by aviation fare-filing service ATPCO in February 2018.