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Perhaps Friday should be all about #unfollow on social media

By PhocusWire | January 17, 2014

SOCIAL: Twitter and Facebook are the embodiment of modern life, channelled through the lens of social media. They allow anyone or organisation to become a publisher of anything, to varying and often Read More

News / Technology

What have been the game-changers in social media so far?

By PhocusWire | January 16, 2014

SOCIAL: "Tweeting it", "Share that link on Facebook", "I'll ping you on Whatsapp"... Phrases that are as common with individuals as they with brands nowadays. But the rise of social media with both Read More

News / Online

Instagram may be Facebook's filter to strategic glory

By PhocusWire | January 14, 2014

SOCIAL: Doubts remain across the board that Facebook, despite the vast size of its community, is a logical place for brands to advertise. Throw in the mobile element and scepticism only increases fu Read More

News / Distribution

Hotel tech provider SiteMinder secures $30M in capital from Facebook investor

By Kevin May | January 14, 2014

SiteMinder has started off 2014 with a shot across the bows of its hotel distribution rivals by winning a mighty $30 million investment from Technology Crossover Ventures. The Sydney, Australia-bas Read More

News / Online

Hangzhou plays cupid with tourists via cute Valentine app on Facebook

By Karthick Prabu | January 9, 2014

A tourism board in China has launched a Facebook app that enables users to send their messages to loved ones, and at the same time, also market the destination. Hangzhou, the capital and largest ci Read More

News / Technology

From social media, meta and monitoring - hotel distribution in 2014 [INFOGRAPHIC]

By Karthick Prabu | January 9, 2014

eRevMax, the hotel technology solution provider, has compiled a list of six online distribution tips for hotels. Here's a summary of the infographic (and some related articles): Invest in mobile Read More

News / Distribution

The empathy of hospitality marketing

By Viewpoints | January 8, 2014

Forget hospitality marketing for a moment and think as a consumer - how do you like to feel when you arrive to a new destination? Checking into your room is a breeze. The hotel staff is surprisingl Read More

News

Travel SOCIAL roundup - January 2014

By PhocusWire | January 8, 2014

This is a roundup of product news and announcements for travel SOCIAL in tourism and hospitality for January 2014. 8 January 2014 100% Pure New Zealand Facebook page tops a million fans The Read More

News / Online

Selling social media clicks has become big business

By PhocusWire | January 7, 2014

SOCIAL: Where there is an opportunity to increase a brand's profile there are always opportunists not that far behind. And so, as popularity on social media has become a currency of sorts, networks Read More

News

Don't be tempted to use Facebook to evaluate future employees

By PhocusWire | January 6, 2014

SOCIAL: Aah, Facebook - where all the craziness of our private lives is documented for friends to see. When an individual's privacy settings are low, recruiters have used the omnipresent social netw Read More

News / Online

Facebook bug snags the social marketing of travel brands like Royal Caribbean

By Sean O'Neil | January 6, 2014

Talk about a "social" blunder. Last week, travel marketers noticed a bug in Facebook's software that briefly snared the social marketing campaigns of major brands like Royal Caribbean International. Read More

News / Online

Welcome to the world of rubbish social media marketing advice

By PhocusWire | January 3, 2014

SOCIAL: It often appears that there are more social media "gurus" kicking about than there are actual brands, many armed with, err, years of experience in the field. Thankfully, marketers with years Read More

News / Online

Egypt photo farce shows why in 2013 we finally broke the web

By PhocusWire | December 31, 2013

SOCIAL: Facebook and Twitter, Pinterest and Instagram, and countless other social networks, have turned people all over the world into instant publishers. Some of it useful, far too much of it is ut Read More

News / Online

What is Social Media 3.0?

By PhocusWire | December 23, 2013

SOCIAL: Travel brands, perhaps as much or more than most other industries, have finally got to grips with and are capitalising on the power of social media - at least from an engagement and customer Read More

News / Technology

Facebook is broken and will collapse under its own weight

By PhocusWire | December 18, 2013

SOCIAL: A ridiculous percentage of the planet's population is on Facebook. Brands scramble over themselves to have the biggest and best fan pages. But there are some who consider Facebook's best day Read More

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