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Lessons in social media via great writers from history

By PhocusWire | December 13, 2013

SOCIAL: Using social media such as Twitter and Facebook is, let's face it, a relatively modern discipline and users have been conditioned to behave in certain ways. But, interestingly, look back at Read More

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Using voice messages as a brand on Facebook

By PhocusWire | December 13, 2013

SOCIAL: Fan pages have tended to dominate much of the thinking around using Facebook to engage and interact with customers of a brand. But slowly the omnipresent social network is introducing other Read More

News / Technology

Watch out, postcards: Instagram Direct takes a shot at travel photo sharing

By Sean O'Neil | December 12, 2013

Instagram, the photo-sharing app that Facebook acquired last year, wants to get us all sharing postcards again, only it plans to do it in a virtual way with a new feature called Direct "Direct" let Read More

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What is a traveller's motivation for sharing on social media?

By Viewpoints | December 11, 2013

"Consumers" used to be characterized according to predefined demographic criteria, and later according to lifestyle and choices. This has now eventually morphed into social behaviour trends, led by Read More

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Brands to display Google+ posts on ads across Google network

By PhocusWire | December 10, 2013

MARKETING: Some argue that Google has been and will always be on the back foot when it comes its own social network (Plus), simply because it was late to the game behind Facebook. But many forget th Read More

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Disney parks receive more Facebook check-ins than any other commercial travel attractions

By Sean O'Neil | December 9, 2013

Social network Facebook has released a list of global hotspots with the most check-ins in 2013, and Disney Parks dominate the top slots. Taking 25 countries, the list highlights the most popular ch Read More

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How to be a hit in social media (when you're a boring brand)

By PhocusWire | December 6, 2013

SOCIAL: Not for us to say that some of the brands in travel technology might have an image problem or, err, be considered a bit on the dull side, but your average company in the sector is not exactl Read More

News / Online

Turning the selfie into something useful

By PhocusWire | December 6, 2013

SOCIAL: Facebook, Twitter, Instagram and countless other networks have allowed consumers, celebrities, politicians and others to share their (often mundane, sometimes fascinating) world with, well, Read More

News / Online

Travel search and discovery can be better (and more fun) than it is today

By Evan Konwiser | December 5, 2013

Travel investor Brad Gerstner recently said that the vast majority of value created from the last ten years has been wiring up the world’s accommodation and distributing it online. And for the next Read More

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How to be a leader in a social media world

By PhocusWire | December 4, 2013

SOCIAL: Persuading a grumpy, old (and probably male) CEO to get involved with an organisation's social media strategy can be a difficult task. And why should they, some might argue. But speed of com Read More

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Who wins the marketing war between email versus social media? [INFOGRAPHIC]

By Kevin May | December 3, 2013

For all the continued (and hyped?) commentary around social media being a major channel for travel brands to reach customers, do the old school disciplines still hold sway? As data from the recent Read More

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KLM dares to display real-time response schedule to social media queries

By Karthick Prabu | November 28, 2013

KLM Airlines has taken social media management to a new level by displaying response times for its Facebook and Twitter accounts. Firstly, the airline displays on its Twitter profile page the time Read More

News / Technology

How Facebook views the world of travel [VIDEO]

By Kevin May | November 24, 2013

It was Facebook's turn at this year's PhoCusWright Conference to come up with the polarising presentation of the week. In 2012 it was Brian Chesky, CEO of Airbnb, who both wowed and irritated the a Read More

News / Technology

SnapChat shows that kids are not reliable predictors of tech

By PhocusWire | November 20, 2013

SYSTEMS: Gen-Y is driving it all, right? From being connected to the web via their devices to the sharing economy (both socially and commercially), commentators and companies are telling us all that Read More

News / Online

Why teenagers groan when you mention Facebook

By PhocusWire | November 14, 2013

SOCIAL: Hundreds of millions of members (a terrifyingly high number of which are extremely active) on Facebook and it remains THE social network that grabs the attention of travel brands. But as Fac Read More

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