From social media, meta and monitoring - hotel distribution in 2014 [INFOGRAPHIC]

eRevMax, the hotel technology solution provider, has compiled a list of six online distribution tips for hotels.

Here's a summary of the infographic (and some related articles):

Invest in mobile app/site

• In 2014, the total mobile bookings is expected to increase by 20% in the US, and mobile bookings are estimated to reach $26 billion this year. Read: Five tips to develop a strong mobile hotel site, and an analysis about hotel mobile commerce.

Work with OTAs

• In 2013, OTA bookings increased by 12% in the US in Q3 2013, and OTAs contributed to 13% of overall bookings. Read: Five tips from Expedia on how hotels can convert OTA traffic into bookings.

Leverage metasearch

• In 2013, 60% of travellers compared prices before buying, and the metasearch sites witnessed a traffic increase of 13%. Read: Demystifying hotel metasearch.

Social media as a revenue channel

• Last year Facebook rolled out Graph Search that made searching for hotels even easier. While 21% of travellers used Facebook to search for hotel information in 2013, about 14% of travellers used Facebook to book a hotel. Read: 10 Graph Search Optimization (GSO) tips for hotels.

Invest in review monitoring software

• 49% of travellers won't book a hotel without reading reviews online. The number one source of referral traffic to hotel brand website is none other than the big daddy of hotel reviews - TripAdvisor. Read: Tips to respond to hotel reviews.

Take steps to drive direct bookings

• Getting bookings direct is the ideal or dream state any hotelier is aiming for - both from an operation and revenue perspective. Hotel brand websites drive 33% of total hotel bookings in the US, an increase of 5% in Q3 2013. Read: Why Marriott website leads other brands in usage and awareness.