SOCIAL: It often appears that there are more social media "gurus" kicking about than there are actual brands, many armed with, err, years of experience in the field. Thankfully, marketers with years of experience themselves, are available to de-construct it all. Read more on Jeff Bullas.
Sites like Facebook, Twitter, Pinterest have become a byword in the marketing industry and few other things have excited business folk like social media.
Indeed, true to human nature, those who’ve tried social media marketing are always willing to part with valuable advice on what to do and what not to do.
How much of what they say is based on sound logic is questionable, but when people gather these "pearls of wisdom" and string together a social media marketing strategy that isn’t very productive, we have trouble on our hands.
Read more on Jeff Bullas
NB: Excuse the profanity in the clip, but this is still one of the best social media gurus take-downs: