Expedia Inc will now command a 75% ownership of its joint venture with AirAsia, after a cash injection of $86.3 million this week.
The pair originally formed the partnership in March 2011 as a 50:50 agreement to operate Expedia's branded businesses in East and South East Asia, as well as the carrier's AirAsiaGo and GoRooms platforms.
Most significantly at the time, the deal saw exclusive third party online distribution rights in the region for AirAsia and long haul division AirAsiaX only through the AirAsia websites and Expedia.
Heavyweights behind the pair, Expedia Inc chairman Barry Diller and AirAsia CEO Tony Fernandes, launched the service with a fair degree of fanfare in Singapore.
The new arrangement is expected to close by the end of June this year, a move which will see the joint venture's financial results posted within Expedia Inc's consolidated results and earnings statements.
Expedia Inc president and CEO, Dara Khosrowshahi, says:
"Asia continues to be a fast-paced, growing market, and partnering with a powerful brand like AirAsia has been instrumental in driving the expansion of our business in the region.
"We continue to value and look forward to a great ongoing relationship with them as we bring our world-class technology and supply to travelers across Asia."
The partnership was originally headed by Expedia Asia-Pacific managing director, Dan Lynn, but the position was eventually taken over by AirAsia commercial boss, Kathleen Tan, who became CEO in January 2013.
AirAsia's previous direct-only distribution model altered significantly in March 2014 when it signed an agreement with Travelport to allow third party agencies to search and book fares from the low cost carrier.
At the time the Travelport deal would not allow any other online travel agencies around the world to include AirAsia content or the ability to book fares.