Ebookers is attempting to take on the increasingly competitive European hotel marketplace by moving alongside rivals such as Expedia and Booking.com over hotel fees.
The Orbitz-owned online travel agency has today announced the end of charges for customers who want to cancel or amend a booking.
The agency is making a big play of the move but essentially the end of such charges brings it into line with the two powerhouses in European hotel bookings.
Similar to Expedia and Booking.com, Ebookers will charge a customer if there is a cancellation or amendment policy by the hotel, but otherwise it will no longer levy a fee.
Lastminute.com still has handling charges for amending a booking, but will sometimes waive a cancellation fee.
Ebookers has seen its once solid position across Europe eroded in recent years as Booking.com has taken on the market with huge gains in market share.
Priceline established its foothold in Europe following the acquisition of Active Hotels.
In the US, Orbitz, parent company of Ebookers, scrapped cancellation and amendment fees in September 2009, four months after Expedia in May 2009.
Priceline was one of the first in the US in July 2008.