MARKETING: As it's the Fourth of July and the self-proclaimed "world's greatest country" celebrates its independence, travel brands should be pushing their customers in that direction, right? Research suggests otherwise - so maybe travellers should perhaps look across border! Read the full story on Huffington Post.
If reputations are like shadows, as US president Abraham Lincoln wrote, which country casts the longest one?
This week, the Reputation Institute, an international reputation management consulting firm based in the US and Denmark, released its 2013 rankings of the world's most reputable countries as identified by a survey of over 27,000 G8-based citizens.
Respondents were asked to rate 50 countries based on the level of trust, admiration, respect, and affinity they felt towards them.
Read the full story on Huffington Post
NB:World flags image via Shutterstock.