Does 80/20 work for loyalty schemes in China?News / Distribution | OnlineBy Viewpoints | October 31, 2016Share This article was originally published on Chinese airlines are grappling with the theory and practice of frequent flier programmes, not only how to make the schemes appeal to travellers in a growing market but also how to use them to generate revenues.The topic was discussed at last week's TravelDaily Airline Distribution Conference, which took place in Shanghai.The panel comprised execs from China Eastern Airlines, Sichuan Airlines, IBM's travel and transportation unit and a Chinese points-earning app Mileslife.The 80/20 rule - as in 80% of revenue comes from 20% of members - was discussed and the arguments resonate globally. Do airlines focus all their attention on the one-in-five members who already engage with the scheme, or is there any mileage (no pun intended) in trying to convert members who are not taking part?China Travel News covered the session. Click here to read to article in full.NB This article appears here as part of Tnooz's content partnership with China Travel News.Related reading from Tnooz: OpenJaw and Travelsky open up (Oct16)