Delta Air Lines News and Updates

Delta Air Lines is a global aviation leader known for its operational excellence, digital transformation efforts, and customer-centric strategies. PhocusWire provides in-depth coverage of Delta Air Lines news and updates, highlighting how the airline continues to innovate and adapt in a competitive travel environment.

Latest Delta flight news, partnerships, and aviation strategies

From loyalty program enhancements and biometric boarding to sustainability initiatives and global alliances, Delta is at the forefront of reshaping the air travel experience. Our reporting covers its major investments in technology, strategic partnerships, and evolving distribution models aimed at improving performance and passenger engagement.

Southwest and Delta press ahead - Top US travel sites, October 1 2011
News / Online
Southwest and Delta press ahead - Top US travel sites, October 1 2011
By PhocusWire | October 4, 2011
Both Delta and Southwest increased their market share in the list of top airline websites in the US this week. Read More
Top two in each sector fall - Top US travel sites, September 24 2011
News / Online
Top two in each sector fall - Top US travel sites, September 24 2011
By PhocusWire | September 26, 2011
The two leading travel websites in the agency, accommodation and airline categories in the US all experienced declines in market share this week. Read More
Delta falls away from SouthWest - Top US travel sites, September 10 2011
News / Online
Delta falls away from SouthWest - Top US travel sites, September 10 2011
By PhocusWire | September 14, 2011
SouthWest extended its position over other leading airline websites to over 10% market share, with both Delta and American Airlines experiencing declines this week. Read More
How airlines use Twitter - August 2011 [infographic]
News / Online
How airlines use Twitter - August 2011 [infographic]
By Kevin May | September 9, 2011
Straight out of nowhere, Cebu Pacific became the global airline with the second highest number of mentions on Twitter in August 2011. Read More
Top four airlines win traffic majority - Top US travel sites, September 3 2011
News / Online
Top four airlines win traffic majority - Top US travel sites, September 3 2011
By PhocusWire | September 6, 2011
SouthWest, Delta, American Airlines and Continental have secured over 50% of all traffic to airline websites in the US. Read More
Southwest extends lead - Top US travel sites, August 13 2011
News / Online
Southwest extends lead - Top US travel sites, August 13 2011
By PhocusWire | August 17, 2011
Low cost carrier Southwest Airlines has a cushion of almost 10% in terms of market share over its nearest rival Delta in the top ten US airline websites. Read More
Email marketing -- Orbitz and Delta provide lots of assurance
News / Online
Email marketing -- Orbitz and Delta provide lots of assurance
By Dennis Schaal | August 8, 2011
If you search for an airline ticket on Orbitz.com these days and don't book anything, rest assured that an email may soon be in the mail. Read More
How airlines use Twitter - July 2011 [infographic]
News / Online
How airlines use Twitter - July 2011 [infographic]
By Kevin May | August 8, 2011
New entry into the list of airlines receiving the most mentions on Twitter, with JetBlue replacing rival Southwest and AirAsia moving up to second behind Delta. Read More
How travel became a barometer for wider mobile adoption
News / Online
How travel became a barometer for wider mobile adoption
By Viewpoints | July 20, 2011
The travel industry has found itself as the benchmark for mobile, with early adopters among business travelers driving the overall market forward for other verticals. Read More
How airlines use Twitter - June 2011 [infographic]
News / Online
How airlines use Twitter - June 2011 [infographic]
By Kevin May | July 8, 2011
Southwest Airlines moves into second place as the global carrier with the most mentions, according to the latest report ranking activity by airlines on Twitter. Read More
Southwest captures quarter of all traffic - Top US travel sites, 25 June 2011
News / Online
Southwest captures quarter of all traffic - Top US travel sites, 25 June 2011
By PhocusWire | June 28, 2011
Low-cost giant Southwest has secured a massive 25% of traffic to airline websites in the US, double that of its nearest rival. Read More
How airlines use Twitter - May 2011 [infographic]
News / Online
How airlines use Twitter - May 2011 [infographic]
By Kevin May | June 10, 2011
AirAsia has swung into second place as the global airline on the receiving end of the most messages from Twitter, although is still far behind leader Delta. Read More
How do airlines allocate resources to social media? [INFOGRAPHIC]
News / Online
How do airlines allocate resources to social media? [INFOGRAPHIC]
By Kevin May | June 8, 2011
There is now plenty of evidence as to how airlines perform in social media but less is known as to how they manage the channel as part of their wider marketing and PR strategy. Read More
Amadeus reviewing airline deals, hits out at Direct-Connect model
News / Online
Amadeus reviewing airline deals, hits out at Direct-Connect model
By Kevin May | January 7, 2011
Travelport and Sabre have made their feelings very clear in recent weeks over the battle between American Airlines and online travel agencies - and now Amadeus has finally waded in. Read More
Trying to understand the airline-GDS-OTA war? Try the animated version
By Kevin May | January 7, 2011
A vested interest in it all, of course, but Farelogix has produced a pretty decent summary of the current battle between airlines, online travel agencies and GDSs. Read More
The Phocuswright Conference 2026