Straight out of nowhere, Cebu Pacific became the global airline with the second highest number of mentions on Twitter in August 2011.
The airline received almost 12,000 public tweets, almost 3,000 ahead of JetBlue yet still around 16,000 fewer than Delta.
Cebu replaces Air Asia, which held second position in July 2011.
The report is the latest monthly study from Eezeer and calculates various aspects of how airlines use Twitter to communicate with customers.
Strangely, the number of airlines using Twitter has declined from 191 in July to 186 in August.
NB: The airlines on Twitter report is produced in association with Simpliflying.