It has taken a while but the idea that TV and the web are fundamentally different channels is narrowing.
With this in mind it is imperative that travel brands using TV for advertising create their own presence on portals such as YouTube - as indicated on Day Three.
These branded Channels should then be used to aggregate the adspots shown on TV - simple, right?
Take the sometimes hilarious, often surreal Priceline ads featuring William Shatner of Star Trek fame as The Negotiator.
Here is one of the best...
httpv://www.youtube.com/watch?v=HTqrFrEwee8
Immensely popular on TV and YouTube (the above clip has around 115,000 views), Shatner has spearheaded the marketing now credited with the growth of Priceline in the US.
But perhaps Priceline has missed out on that popularity and a further branding opportunity by failing to quickly upload these spots to its branded channel on YouTube, leaving it to the likes of GuruGadget to do it three years ago.