One of the headwinds facing the Chinese outbound travel sector is the ability of international hotels to address the specific needs of the Chinese traveller.
Ctrip, the country's leading OTA, has set up a "Chinese Preferred Hotel" (CPH) programme to reassure travellers that their chosen hotel will be Chinese-friendly.
At present the number of CPH properties is negligible - around 800 out of the hundreds of thousands of overseas properties it lists - but Ctrip wants to bring more major chains into its CPH channel.
It adds that conversion rates for CPH properties compared with the non-vetted hotels are 15% higher.
Ritesh Gupta, a reporter from China Travel News, talks to John Zhong, head of international hotel business for Ctrip. Click here to read the article in full.
NB1 This appears here as part of Tnooz’s content partnership with China Travel News.
NB2 Image from Melia Hotels International, a participant in Ctrip's CPH and featured in the article.