The revenue specialists at eRevMax have compiled statistics on the chinese traveler, highlighting some key takeaways when targeting the Chinese travel industry.
The vast majority of Chinese Internet users interact with travel brands - some 89% leave comments and otherwise engage with travel brands. This is a large opportunity for these brands to capture emerging loyalties, and to demonstrate a local market strategy deep with understanding and local knowledge.
This local market strategy must also include a presence on localized social media sites, which capture the lion's share of inbound traffic and attention from Chinese travelers.
For example, the findings suggest 95% of travel searches start at Baidu. In addition, 54% of the travel market locally is owned by Ctrip. The full complement of local OTAs (Ctrip, eLong, and Ly.com) garnering 69% of market share.
With 75% of these travelers aged from 25 to 44, this demographic is younger and more upwardly mobile.
The demographic is also ready to spend and travel both domestically and internationally. This cohort is also much more inclined to use mobile to book, with an expected $6.5 billion of mobile bookings by 2015.
Full size infographic is here, and the original infographic lives here.
NB: Mobile silhouette photo courtesy Shutterstock.