Bing rolled out new attractions pages, featuring museums, tourists spots and other activities, in tandem with partners TripAdvisor, Frommers, WCities and Zvents.
For example, TripAdvisor provides review snippets and WCities offers attactions data about the Seattle Aquarium.
In addition to the reviews, the pages list the attractions' websites and phone numbers; directions, restaurants and parking details; and provide related videos.
Bing doesn't take much risk with its attractions' listings -- the bulk of its picks are the most obvious and typical tourist spots.
Bing's foray into this arena coincides with heightened interest in attractions and tours these days and their online distribution.
In fact, Pocketvillage, a Potsdam, Germany, startup, recently launched a metasearch solution for the notoriously fragmented tours and activities segment. And, TourRadar, which launched last summer, enables consumers to compare various tours.
There's no online distribution, though, in Bing's new attractions pages, which are part of Bing Local.
Indeed, there's no integration between Bing's attractions and Bing Travel, which would seemingly be a natural fit.
Meanwhile, Bing Travel is running of beta of its new Destination pages, enabling consumers to engage in an image-led comparison of vacation spots like this:
Below the images are Bing Travel links to flights to these destinations.
Like the destinations pages, the attractions pages detect the user's location so flight and hotel links would make sense there, as well.
Bing announced the launch of its attractions pages in a post on its Search Blog.