BeMyGuest is using a Series B funding round to expand its strategy of providing tools for suppliers of tours and activities.

The Singapore-based company has not disclosed the level of investment but CEO Blanca Menchaca says it is "more than sufficient to support the company through its next growth phase."

BeMyGuest began life as a consumer-facing booking service for tours and activities, targeting travelers in the Asia Pacific region.

It started pivoting away from the original vision to building technology for suppliers in 2016, ahead of getting its Series A round the following year - an investment that it confirmed at the time would bring its raised capital so far to $8.5 million.

The company brought in an angel round worth $400,000 in 2013.

The Series B announced this week is from "internal stakeholders" and will be used continue development of its API platform for suppliers and other services.

It has built 50 integrations to-date with online travel agencies in China, Korea, Vietnam and Indonesia, it says, as well as building its own SaaS-led platform incorporating payments, ticketing, booking tools and analytics.

Menchaca took over the role of CEO in November 2018, replacing Clement Wong, who stepped down from the role.

She joined BeMyGuest in 2013 as co-founder alongside Wong, who founded the company in 2012 after working as an analyst for PhocusWire's sister brand, Phocuswright. She previously held the role of chief operating officer.

Menchaca says: "We’ve established a unique and agnostic B2B position in Asia, developing seamless connectivity between of attractions, tours and activities, and some of the region’s most dynamic and influential distributors who play a key role in the industry’s future."