Carnival Cruise Lines is testing new ancillary fee revenue, moving away from the all-inclusive fare model that's been traditional in the cruise segment.
The "Faster to the Fun" program is being tested on Carnival Imagination and Carnival Liberty on August 20 and August 25.
For $50 a cabin, passengers receive priority embarkation, early cabin availability, and speedier luggage delivery.
The perks used to be reserved as an exclusive perk for elite members of Carnival's loyalty program, VIFP (Very Important Fun Person).
Cruise lines tickets have traditionally been all-inclusive, with meals, luggage, and activities all included in a total price.
But in recent years, cruise lines have added ancillary income by charging extra for specialty restaurants, shore excursion, and spa treatments.
While more than 90% of cruise tickets are purchased through travel agents, cruise lines are increasingly investing in direct channels. Their goal is disintermediation.