Social media contests are evolving as American Airlines attests to in the way it is taking submissions for its new Get Mobile, Get Moving sweepstakes.
In the past, companies running contests may have instructed participants merely to "like" their Facebook pages, invite friends and post an update or photo etc., but the submission options now are broadening as mobile technology and social media evolve.
Witness the latest American Airlines sweepstakes, which is geared to highlight its variety of mobile offerings.
American Airlines instructs contest participants to take photos related to weekly questions about their travel plans and the airline's apps, and to submit the images through one or all of five "channels:"
- Twitter using hastag #AApic;
In fact, in flexing its multichannel muscles, AA tells sweepstakes contestants they can enter up to five times weekly by simply submitting their photos once through each of the different channels.
Spreading the wealth in this way is great for the airline's social media presence, online traffic, overall engagement with consumers and, of course, it will drive more awareness about American Airlines' mobile services.
The grand prize winner of the sweepstakes, which runs through Sept. 27, wins 280,000 AAdvantage miles, enough for two economy-class roundtrip tickets between the U.S. and Europe, South America, Japan or China, the airline says.
The other four weekly winners will get Nikon D3000 digital cameras.
But, through its multi-channel approach, perhaps American Airlines will emerge as the biggest winner of all.