As claims go, this one seems pretty big. Amadeus says its code library, which it is opening up to third party developers, will revolutionise the way travel companies build new user interfaces.
The GDS is claiming an industry first with the move to provide its ARIA Templates to developers which it says will simplify the development of web applications and specifically, mobile apps.
How? The company says it's offering the tech to build a "lightweight, hybrid mobile application" with the performance of native apps but without the costs.
ARIA also supports the company's consumer-facing mobile apps development for airline customers.
According to Amadeus, ARIA will not only enable the industry to access robust selling applications from internet browsers while also reducing the development time for new products and services.
Amadeus Denis Lacroix, product development, sales and e-commerce development boss says the company currently has further hotel and airport initiatives in the pipeline based on ARIA.
Interestingly, one of the Ideas for Travel concepts devised just over a year ago was for a GDS-led open source system for developers to develop travel bookings apps.
For the past five years Amadeus has been promoting its heavy investment in technology - Euro 320 million in 2010 alone - with an open source platform top of its list.
Amadeus isn't the first GDS to lay bare its code via APIs for developers to play with - Travelport unveiled its own developer network opening up its Universal API in November 2011 while Sabre launched its Red App Center a few months earlier.
Developers can obtain the ARIA source code at Github or read find further details here.
NB: Open door image via Shutterstock