Not content with becoming the unofficial watchdog for hotels and attractions, TripAdvisor is now concentrating on airports.
The consumer review giant will now give travellers the chance to review and rate any airport around the world, in the same way it has for the hospitality sector for 15 years.
Singapore's Changi Airport is the first airport out of an initial 200 to be listed, with New York's JFK and London Heathrow due in July this year.
All 45 TripAdvisor country sites will have the airport pages, in 28 languages.
TripAdvisor says users will be directed to a dedicated page when they search for airports, containing reviews, ratings and information about nearby hotels, restaurants and attractions.
Other amenities to be featured in the pages include duty free information, shopping and airport lounges.
Adam Medros, senior vice president, global product, says:
"Over 3.1 billion travellers pass through airports each year¹ with the average traveller spending 150 minutes of airport dwell time from arriving at the terminal to the doors of the plane closing at the gate.
"We want to help them quickly find things to do on the site while they’re waiting to catch a flight, or book an airport hotel when they need a place to stay."
The move is obviously not just for love - TripAdvisor has highlighted the opportunity for itself and an airport's commercial patrons.
Medros says the pages will give businesses the chance to "market themselves directly to travellers worldwide [who are] searching on TripAdvisor".
The company's push into location-aware notifications via its mobile apps will also be included, with the "Near Me Now" feature being utilised so that users can find services within the airport.