Travel social network TraceMyTrip appears to have joined in the sad startup graveyard in the sky - despite claiming millions of users had signed up for the service in 2011.
The Australia-based site launched in December 2010 [TLabs Showcase - TraceMyTrip] with a promise of a platform where users can book trips, store photos, video and journals, and create maps.
Within its first four months, founder Ryan Adams was claiming 1.5 million people had registered to use the service after the company had secured a "small private investment" to fund the startup alongside his own personal capital.
At first glance, TraceMyTrip had a business model - using what it called a geo-located pay-per-click ad platform as well as a plan to launch a subscription fee for some services in the future.
Within its first year Adams was hoping the site would reach six million active users around the globe.
However, something appears to have gone wrong as the site is currently inactive and redirects to an affiliate link-laden holding page - with the URL apparently no longer registered and now available to buy.
Adams hasn't tweeted since June 2011 and the official TraceMyTrip Twitter account last posted a message the month before to announce its up-time had returned.
The site was taken down shortly after the TLabs Showcase article in April last year when anumberofpeople questioned the veracity of the claim to have 1.5 million users register for the service.
Adams claimed at the time that the site had been the victim of a hacking attempt.
It is difficult to determine when the site was eventually pulled down completely and when the URL was handed back to a domain registration service.
Strangely, none of the 1.5 million registered users took to the social media airwaves to lodge their dismay at the end of the service.
NB: All reasonable effort was made to contact Adams to discover more about the fate of TraceMyTrip, but no response was forthcoming.