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From Our Partners / Online

The Gen Z and Millennial mindset: capturing the attention of these young and fast-growing generations

By Lisa Lindberg - Expedia Group Media Solutions | December 17, 2018

Today’s younger generations are redefining the rules of engagement and asserting their role in purchasing decisions—for themselves, and their families—and travel is no exception. Read More

Interview / Startups

VIDEO: TripElephant - Summit pitch at Phocuswright 2018

By Kevin May | December 17, 2018

TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More

Interview / Online

STARTUP STAGE: Travel Ads Network helps publishers monetize travel content

By Jill Menze | December 13, 2018

Founded in 2017, Travel Ads Network uses machine learning to know which brand and product will convert best based on publishers’ traffic and brands' conversion data sets. Partners include Expedia,... Read More

Opinion / Online

Dwindling blockchain hype, the stagnation of voice and more travel tech predictions for 2019

By Stephen Taylor - Sojern | December 11, 2018

It’s easy to overestimate or underestimate the impact that any single issue will have on travel businesses next year. Given all of this, here are my top predictions for the travel industry in 2019. Read More

Interview / Technology

VIDEO: Tinyclues - Launch pitch runner-up at Phocuswright 2018

By Kevin May | December 11, 2018

Tinyclues' AI-first solution reinvents how marketers work while doubling their campaign revenue and improving the customer experience. Read More

From Our Partners / Online

VIDEO: Facebook on messaging and mobile for travel brands

By Kevin May | December 6, 2018

The rise of mobile at the turn of the decade has now settled into a pattern that most travel brands have finally recognized. Read More

Interview / Startups

VIDEO: Baarb - Summit pitch winner at Phocuswright 2018

By Kevin May | December 3, 2018

This enterprise B2B platform is helping global travel brands deliver hyper-relevant search results based on travelers' preferences. Read More

News / Online

PODCAST: PhocusWire PundIT Show #16

By Kevin May | November 30, 2018

The second our podcasts recorded during The Phocuswright Conference in Los Angeles is now available. Read More

News / Technology

Gen Z reignites traveler affinity for mobile apps

By Linda Fox | November 27, 2018

Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as to organize and share their experiences on return. Read More

News / Online

Activities and experiences, not deals, drive Generation Z

By Linda Fox | November 20, 2018

Travel marketers are in for a rethink in order to address the demands of the Generation Z cohort, which is now entering the work (and leisure) space. Read More

News / Distribution

VIDEO: Google talks new ideas, not being creepy and the death of SEO

By Linda Fox | November 20, 2018

Tensions between Google and online travel companies are ongoing although some are faring between better when it comes to their partnerships. Read More

News / Online

Travel fans are engaged on Instagram, but can brands keep up?

November 14, 2018

Travel fans on Instagram consume more content than other audiences but it remains a tough channel for brands to crack. Read More

News / Online

Sojern raises $120M, eyes new markets, verticals

By Jill Menze | November 13, 2018

Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More

Opinion / Online

It's the end of the hotel metasearch model as we know it

By Max Starkov - HEBS Digital | October 30, 2018

The very promise to compare rates on hundreds of sites for the same hotel is what makes hotel metasearch inherently flawed. Read More

News / Online

The hotel email marketing trends that can help boost ROI

By Jill Menze | October 26, 2018

Compared to other marketing channels such as social media, direct mail or paid search, email delivers the highest returns on investment for hoteliers. But the contents - and timing - of emails sent by... Read More

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