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News / Online

What you can learn from three of the most inspirational travel campaigns of 2018

By Expedia Group Media Solutions | January 30, 2019

We share some of the award‐winning digital ad campaigns that effectively tapped into strategic media collaborations to achieve business goals and unlock innovative potential. Read More

News / Technology

Consumers want companionship - but not from humans - while traveling

By Jill Menze | January 25, 2019

According to a new study from Sabre, a desire to avoid humans, virtual companions and new points-of-sale are among the consumer trends shaping the hospitality industry this year. Read More

News / Online

TripAdvisor launches Sponsored Placements for Experiences, giving Bokun suppliers top visibility

By Jill Menze | January 15, 2019

TripAdvisor is introducing Sponsored Placements to its Experiences division - specifically, to qualified Bokun suppliers. Read More

News / Online

Research Spotlight: Essential trends in digital travel advertising

By Jill Menze | January 4, 2019

Thanks to technology, travelers now research, shop and book travel across a variety of devices, and are thus led into the funnel through various advertising channels. Read More

Interview / Technology

VIDEO: XTrader - Summit pitch at Phocuswright 2018

By Kevin May | December 18, 2018

XTrader offers connected TV and digital video as customer acquisition channels in China. Read More

From Our Partners / Online

The Gen Z and Millennial mindset: capturing the attention of these young and fast-growing generations

By Lisa Lindberg - Expedia Group Media Solutions | December 17, 2018

Today’s younger generations are redefining the rules of engagement and asserting their role in purchasing decisions—for themselves, and their families—and travel is no exception. Read More

Interview / Startups

VIDEO: TripElephant - Summit pitch at Phocuswright 2018

By Kevin May | December 17, 2018

TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More

Interview / Online

STARTUP STAGE: Travel Ads Network helps publishers monetize travel content

By Jill Menze | December 13, 2018

Founded in 2017, Travel Ads Network uses machine learning to know which brand and product will convert best based on publishers’ traffic and brands' conversion data sets. Partners include Expedia,... Read More

Opinion / Online

Dwindling blockchain hype, the stagnation of voice and more travel tech predictions for 2019

By Stephen Taylor - Sojern | December 11, 2018

It’s easy to overestimate or underestimate the impact that any single issue will have on travel businesses next year. Given all of this, here are my top predictions for the travel industry in 2019. Read More

Interview / Technology

VIDEO: Tinyclues - Launch pitch runner-up at Phocuswright 2018

By Kevin May | December 11, 2018

Tinyclues' AI-first solution reinvents how marketers work while doubling their campaign revenue and improving the customer experience. Read More

From Our Partners / Online

VIDEO: Facebook on messaging and mobile for travel brands

By Kevin May | December 6, 2018

The rise of mobile at the turn of the decade has now settled into a pattern that most travel brands have finally recognized. Read More

Interview / Startups

VIDEO: Baarb - Summit pitch winner at Phocuswright 2018

By Kevin May | December 3, 2018

This enterprise B2B platform is helping global travel brands deliver hyper-relevant search results based on travelers' preferences. Read More

News / Online

PODCAST: PhocusWire PundIT Show #16

By Kevin May | November 30, 2018

The second our podcasts recorded during The Phocuswright Conference in Los Angeles is now available. Read More

News / Technology

Gen Z reignites traveler affinity for mobile apps

By Linda Fox | November 27, 2018

Generation Z travelers are looking for mobile apps and services to help them budget and plan trips as well as to organize and share their experiences on return. Read More

News / Online

Activities and experiences, not deals, drive Generation Z

By Linda Fox | November 20, 2018

Travel marketers are in for a rethink in order to address the demands of the Generation Z cohort, which is now entering the work (and leisure) space. Read More

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