Baarb
This enterprise B2B platform is helping global travel brands deliver hyper-relevant search results based on travelers' preferences.
Barbara Parshall, CEO at Baarb.
BaarbPro is an enterprise B2B platform helping global travel brands deliver hyper-relevant search results based on travelers’ preferences.
Its smart search bar is easily plugged into booking sites via flexible APIs and captures what travelers’ care about most for the trip they’re taking.
By analyzing massive amounts of data, BaarbPro ranks search results based on the highest probability for conversion.
The company says it is putting the power of a Google-like search bar in the hands of brands so they can capture travelers’ discovery and intent on their own site where travelers convert.
The days of receiving thousands of generic search results are obsolete. And as trends in consumer technology are changing rapidly, brands will need to deliver hyper-relevant results in voice-activated AI assistants.
The is laser-focused on helping the 2,000 travel booking sites around the world, with billions of searches, to deliver a cutting-edge user experience and increase conversions, improve loyalty, capture data and innovate.
Baarb won the OAG Award For AI Innovation at The Phocuswright Conference 2018.
Here is Baarb's pitch...
And further analysis in the PhocusWire studio.
PhocusWire @ Phocuswright 2018 - Baarb pitch analysis