Advertising

News / Online

Reduced advertising spend succeeds in returning Trivago to profitability

By Mitra Sorrells | October 24, 2018

After four quarters that CEO Rolf Schrömgens describes as “quite a challenge,” hotel metasearch platform Trivago posted a dramatic turnaround in the third quarter of 2018. Read More

Opinion / Online

Costly Facebook advertising mistakes that travel brands should avoid

By Volkan Cagsal - Adphorus | October 24, 2018

Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018. Read More

Opinion / Online

How hotels can manage brand protection changes on Google

By Marta Lopez - Mirai | October 23, 2018

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords). Read More

News / Technology

Lufthansa partners with IBM Watson for AI-driven advertising

By Linda Fox | October 19, 2018

Lufthansa is claiming a first with the launch of an advertising campaign using artificial intelligence from IBM Watson Ads. Read More

Opinion / Distribution

The true cost of hotel brand participation online

By Peter O’Connor - Essec Business School | October 16, 2018

There’s a common misconception in our industry that brands are cheap and online travel agencies are expensive. And no-one knows when it started. Read More

News / Online

What's next for Google's foray into hotels?

By Christina Jelski - Travel Weekly | October 11, 2018

Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More

News / Online

WEBINAR REPLAY: Hotel marketing in the age of over-research

By PhocusWire | October 10, 2018

Research is now starting to show how smartphones are empowering customers to spend hours over-researching travel decisions. Read More

News / Online

TripAdvisor signals importance of tours and activities with TV ad launch

By Mitra Sorrells | October 9, 2018

TripAdvisor is trying a new strategy to encourage travelers to book tours and activities on its platform. Read More

News / Startups

CrowdRiff raises $9M to grow its visual content marketing platform

By Mitra Sorrells | October 4, 2018

Toronto-based CrowdRiff, an artificial intelligence-powered visual content management and marketing platform for travel brands, has closed a $9 million Series A funding round. Read More

News / Online

Google plunges deeper into hotel search: It's all about rooms

By Diego Varela - Mirai | September 19, 2018

Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging... Read More

News / Technology

HYP3R happy as it raises $17M to expand geofencing tech

By Kevin May | September 17, 2018

A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company. Read More

News / Online

Google breathes down the neck of Kayak in clicks sent to airlines

By Kevin May | September 5, 2018

Google is sending almost equal levels of traffic to airline websites as Kayak, following a massive increase for the search giant over the course of the last 12 months. Read More

Interview / Technology

In The Big Chair - Sean Fitzpatrick of OTA Insight

By Mitra Sorrells | August 31, 2018

A former-Oracle, Nokia and HotSchedules executive, Sean Fitzpatrick arrives with a recent investment round in the company's war chest and in a marketplace that continues to throw up new challenges. Read More

Interview / Startups

STARTUP STAGE: xCheck gives airlines tech to better showcase web fares

By Kevin May | August 30, 2018

U.S.-based xCheck is a tool for airlines to manage and optimize their fares when pushing prices to online marketing channels. Read More

Opinion / Online

The impact of influencer marketing on the booking journey

By Angharad Miller - Swayy | August 30, 2018

Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale. Read More

Most Popular
Latest Stories