For the second year in a row, Phocuswright will be assessing how companies within the travel industry stack up when it comes to gender equity and promoting women's leadership via the Phocuswright Gender Equity Study 2019.
Multiple research studies reveal that companies with greater diversity in the C-suite perform better in the marketplace. An honest look at where the travel industry falls on the spectrum gives companies data for decision making.
In the 2018 study, Phocuswright found:
- 30% of respondents rated gender parity in the travel industry as above “adequate.”
- 42% disagreed that leadership opportunities are equally available to all employees.
- 76% cited the absence of a leadership track as the number-one obstacle.
These statistics inspired frank discussions at the
Phocuswright conferences in the U.S. and Europe, as well as an ongoing series of opinion pieces on this site.
This year’s study will be broader in scope, as it will leverage the travel industry audiences that make up Northstar Travel Group, parent company to Phocuswright. Northstar Travel Group’s B2B portfolio expands the reach of the study to include professionals in leisure/retail, corporate/business travel, meetings and incentives and travel technology.
“Surveying the full Northstar audience will deliver results that provide a holistic view of the industry across a range of travel executives and professionals," says Kimberly Newbury, vice president of sales at Phocuswright.
"Participation from women and men in the industry is essential and will enable us all to move forward with smart decision making based on data.”
Says Bob Sullivan, president of Northstar Travel Group: “As an organization, we are uniquely positioned to lead the discussion by sharing the stories of female leaders ascending into powerful positions across our industry and building teams that impact the direction of our future.”
CLICK HERE TO TAKE THE SURVEY, the results of which will be presented at The Phocuswright Conference in November. It takes just 10 minutes to share your experiences and opinions.
In return for you participation, you'll receive a free research report from Phocuswright.
CLICK HERE TO TAKE THE SURVEY NOW, and register for this year's Phocuswright Conference in Florida here.