TheUp has secured funding of £7 million to further expand its hospitality services.
The investment was led by a private investor, with JamJar Investments and Tom Blomfield, the former CEO of Monzo, also participating.
The London, U.K.-based company, which started as a mobile phone charging business, ChargeUp, before pivoting to a mobile order and pay application, ServedUp, wants to create a “super app” for hospitality.
Launch is scheduled for some time in 2022 and the plan is to create an app enabling consumers to plan a night out and using the ChargedUp brand.
The app will enable consumers to discover places to go, book, order and pay.
Funding will also go towards expansion in the U.K. and Europe and for recruitment.
Hugo Tilmouth, CEO of TheUp, says: “By unifying all of the brands under ChargedUp, we believe we can empower consumers and the trade through a full suite of digital solutions. Ultimately, we want to make hospitality as frictionless and data driven as e-commerce - think of it like the Amazon GO of hospitality.”
He adds that the focus is now on unifying the ChargedUp and ServedUp services.
“With the new all-encompassing app, you’ll be able to discover the best spots; book them; order and pay; earn rewards from some of the world’s biggest beverage brands, all while keeping your phone fully charged while you do it."