Among the effects of the COVID-19 pandemic on the travel industry is the way it impacted personalization efforts.
With the halt in people traveling, shifting consumer preferences and increasing privacy regulations, the crisis created a “perfect personalization storm,” says to TripTuner founder and CEO Tedd Evers.
Speaking in the PhocusWire Studio at the 2021 Phocuswright Conference, Evers explains that without data on what people are doing, travel brands don’t have the luxury of historical data to determine what someone might want.
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Some behavioral changes, such as the desire for flexibility, will remain long-term, he continues, and travel companies will need to adapt.
In conversation with PhocusWire editor in chief Kevin May, Evers also discusses the potential influence of the metaverse on travel, why bookings are the ultimate indicator of traveler behavior and why not everything needs to be done at scale.
Watch the full interview below.
Executive Inteview: TripTuner on personalization and startup strategies