Rail travel
in Europe is undergoing a shift as consumers, governments and industry leaders
push for more sustainable and effortless mobility across the continent.
What was once viewed as a traditional, even old-fashioned, mode of transport is
now being seen as the backbone of modern travel driven by expanding high-speed
networks and growing interest from travelers to choose rail over air for key
routes.
In a
conversation in the PhocusWire studio at The Phocuswright Conference in San
Diego, Rail Europe CEO Björn Bender explained how this momentum is tied to deep
structural change.
He outlined the company’s transformation into a tech-driven platform, the role
of APIs and multi-provider capabilities and how rail is becoming an important
vertical for online travel agencies and other travel sellers. Looking ahead, he
described how AI and smarter distribution could further accelerate rail’s rise.
Watch the
full discussion below.
From our partners at The Phocuswright Conference 2025: Rail Europe