PaxFlow, which offers technology to help tour operators automate processes, has raised $2.2 million in seed funding.
The investment in the Iceland-based company has come from Brunnur Ventures.
The startup plans to put the funds towards product development and international sales and marketing.
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PaxFlow said that while online bookings for tours have become easy, much of the behind the scenes process of managing that booking remains manual and labor intensive.
Soffia Kristin Thordardottir, founder and CEO of PaxFlow, said: “PaxFlow's beta software has already been used by companies servicing travelers from over 100 countries and is currently being tested by hundreds of operators worldwide. We are thrilled to join forces with Brunnur Ventures to further accelerate our journey to empower tour operators who want to optimize their operations and cut costs at the same time.”
Holdbar, a startup specializing in distribution for tours and activities, recently raised $1 million to develop its platform.