Flyr has launched its “Offer & Order Management System” (OOMS) meant to give airlines full control of retailing processes.
Cole Wrightson, chief product officer at Flyr, said the system represents a “leap forward” for airlines’ ability to offer flexible, personalized and efficient experiences to customers. The company claimed it “marks the beginning of a new era for airline commerce.”
“Our system is designed to help airlines bring in partners and seamlessly extend their airline brand promise, from offer creation to order fulfilment, all while maintaining compatibility with existing legacy systems,” said Wrightson.
Flyr has integrated artificial intelligence with a modular design that’s meant to be flexible to give airlines the option to build a retail marketplace that’s seamless and personalized.
By incorporating the OOMS, airlines should be able to reduce the time it takes to launch new marketing offers from months to minutes while also offering personalized and consistent options to customers. The system is cloud native and relevant for low-cost and full-service models, according to Flyr.
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The technology provides a suite of modules including an offer management system, product catalog, order management system, stock keeper, NDC gateway, legacy translator, dynamic pricing engine, digital APIs and a contact center portal. The tools are meant to boost efficiency for airlines while personalizing experiences for customers.
“Airlines have long been constrained by technology that was never designed to meet the needs of today's digital marketplace,” said Kartik Yellepeddi, vice president of product at Flyr. “With OOMS, we're giving them the tools to not only keep up with but lead the evolution in airline retailing.”
Meanwhile, Airlink announced it will integrate Accelya’s FLX Select technology, as it seeks to modernize its retailing strategy.
The regional South Africa-based airline has signed a mult-year agreement to become Accelya's first FLX Select customer.
“Choosing Accelya's FLX Select was a strategic decision for us,” said Rodger Foster, Airlink CEO and managing director. “Airlink operates in a fiercely competitive environment and FLX Select’s fast implementation and offer capabilities coupled with the distribution reach will differentiate Airlink, providing an immediate advantage.”
Foster believes Accelya’s FLX Select will allow the airline to enhance customer experience and optimize distribution costs. The technology aims to deliver efficient and standardized NDC capabilities enabling airlines to remove barriers to retailing and move away from legacy distribution more quickly.
Accelya launched its FLX Select in June in an effort to bolster NDC capabilities across the industry for customers.