The Lufthansa Group airlines and
Sabre Corporation have signed a new distribution agreement that the companies
say will enable “modern airline retailing as well as technology innovation.”
The news follows a May announcement that Lufthansa Group airlines would be pulled from the Sabre distribution system starting at the end of June.
The agreement calls for Sabre to
continue to distribute Lufthansa Group airlines’ content through its global
distribution system and adds distribution beginning next year via the New
Distribution Capability (NDC) standard in the Sabre travel marketplace.
The agreements covers Austrian
Airlines, Lufthansa, SWISS, Air Dolomiti and Brussels Airlines.
Subscribe to our newsletter below
“Our agreement with Sabre is a
landmark deal for airline distribution. I am very excited to shape our joint
path towards modern airline retailing and innovate by introducing a diversified
NDC program with associated commercial models, – enabling agencies to agree
bilaterally on NDC with Lufthansa Group airlines,” says Tamur Goudarzi Pour, senior
vice president revenue management and distribution for Lufthansa Group Network
Airlines and chief commercial officer of SWISS.
“Sabre and Lufthansa Group
airlines share an ambition to innovate at the forefront of our industry.
Through this new level of flexibility, we jointly enable a diverse distribution
ecosystem, extend the reach of NDC and allow for differentiated commercial
models. With this customer-oriented agreement, Sabre and the Lufthansa Group
airlines team up to put the interests of our travel agency partners and our
joint clients at center stage.”
The companies say the go-live
plan for NDC will be shared in the first half of 2021.
“Today maybe more than ever, we
are looking to engage creatively with our airline and agency partners to
deliver outcomes that provide added value to all players in the travel
ecosystem,” says Dave Shirk, president of Sabre Travel Solutions.
“Sabre is committed to finding
flexible, sustainable solutions that address traveler expectations, deliver
against airlines’ strategies, ensure scalability, and safeguard efficient
agency workflows. I’m proud that we have signed a sustainable agreement with
our partners at Lufthansa Group and one that provides both companies a new
level of flexibility to drive a new generation of retailing.”
See an interview with Sabre boss Sean Menke below.
Executive Interview: GDS Reinvented … Again - Sabre - PhocusWire - The Phocuswright Conference 2020