Headquarters: Frankfurt, Germany
CEO: Markus Mueller
Founding date: 2020
is a sales and revenue system for hospitality. We break away from static room
type inventory management and introduce dynamic and feature-based inventory
management. The data structure and product data points are the basis of smart
AI and machine learning. They enable novel ways of selling, revenue management,
marketing and automation opportunities for any type of accommodation business.
goals for 2023
key goal is to apply our booking solution and novel way of marketing room
experiences to other small/medium size hotel chains and measure brand value
increase through a case study. The channel shift of direct bookings is an
important criterion for this exercise besides the direct increase in RevPAR due
to the monetization of room features, which we have already proven.
support our growth, we focus on three main pillars to guide our direction.
more interfaces to property management systems and listings in web stores,
supported by marketing partnerships as a solution for attribute-based selling.
to build authority with unique content around novel sales and labeling tactics
with research partners such as the Frauenhofer Institute and other institutions
with behavioral science capabilities.
to expand our marketing alliances that complement our novel booking solution to
drive more direct bookings for our customers.
learned since founding
The fact that we didn't receive any external funding
at the beginning was a good thing. It forced us to be extremely focused on the
product we wanted to build, to develop a scalable software solution that has
the potential to change the entire distribution landscape of our beloved
It’s no secret that you need the right team to be
successful. However, you do not know always if you have the right team from the
beginning and we learned to make the tough calls early in the game. Especially
when it came to finding the right software engineers, there were some missteps
in the beginning.
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