Corporate tax regulations are complicated – both for
governments that need to enforce them and for companies that are supposed to comply
with them.
But in the case of governments, such as city, county and
state officials, there is of course a financial incentive.
“Local jurisdictions see the potential in tax revenue that’s
not being brought in,” Nicole Rogers, senior director of lodging at
Avalara, said during an interview in the PhocusWire studio at The Phocuswright
Conference.
“There’s just too much money on the table for local jurisdictions
to be not paying closer attention to this, and now technology is allowing them
to do so much more easily.”
That technology includes artificial intelligence and machine
learning, and Rogers said many companies are now providing AI solutions
to help state and local jurisdictions uncover noncompliance.
But AI can also help travel sellers, such as online travel
agencies, property management companies and lodging marketplaces to manage
their tax obligations with minimal risk and cost.
Rogers explained how Avalara uses technology in these ways
to help its customers. Watch the full discussion below.
From our partners at The Phocuswright Conference 2023: Avalara