VIDEO: The role of autonomous vehicles for tours and activities

Robotaxis have hit the headlines in recent weeks with car manufacturers and technology companies announcing trials in various cities across the United States. 

Some in travel however see a huge opportunity to use autonomous vehicles to open up a new segment in tours and activities.

The vehicles could be used for anything from branded experiences put together by hotels and other travel and hospitality companies to daylong personalized sightseeing trips taking in a number of stops including for food and drink.

During this week's PhocusWire Pulse: Green Light For Ground Transportation virtual event, Alex Bainbridge, founder and CEO of Autoura, shares his vision for how tours and autonomous vehicles could be an ideal match.

Bainbridge discusses some of the challenges for this new segment, the size of the opportunity and a potential timeline.

He also touches on the idea of a digital experience platform and its long-term implications for the industry as well as how autonomous vehicles now mean companies such as Google sit at the top and bottom end of the funnel.

Watch the full interview with PhocusWire's Linda Fox.