After seeing a travel ad or a video in mobile, 74% of people would request for more information about that travel company.
This is according to a study by
Tapjoy, a performance-based mobile advertising platform.
This number shouldn't surprise many as the industry is moving towards advanced techniques like
desktop-to-mobile ad retargeting where more relevant content is served on mobile.
Expedia, for example, was able to retarget 54 million of its customers using this technique.
The outcome of the study, conducted in early November among 860 users in its network, is presented in an infographic. Key data from the infographic:
- After seeing a travel ad, 56% of consumers search for travel deals and promotions on their mobile device
- 35% research travel plans on their mobile device
- 16% purchase flight tickets on their mobile device
- 72% book their travel less than three months ahead
- When making last-minute arrangements, 65% prefer to use their mobile
Below is the infographic.
NB: Mobile user image via Shutterstock.