We want to help you keep up with how brands across the travel industry are exploring - and using - generative artificial intelligence solutions from companies including OpenAI, Google and more. So we're surveying technology professionals at leading travel brands, and we'll be publishing their answers periodically here.
Geneceby Demir, chief technology officer of Otelz, is the latest to share his thoughts on generative AI, how his company is using it and its impact on the travel industry.
We began working with generative AI in ... May, embarking on an exciting journey to leverage the capabilities of AI to reshape the travel and accommodation industry. Holidaymakers to Turkey and around the world will now have a transformed booking experience harnessing the power of ChatGPT and the latest AI technology thanks to its introduction by Otelz. As Turkey’s biggest hotel booking website, we’re excited to be leading the way with our very own customized search engine.
Our current work with generative AI is focused on ... exploring several ways to enhance the travel experience for Otelz’s customers. Our first approach involves creating unique travel plans that cater to their preferences and past choices, using AI-generated suggestions. The Otelz search engine doesn't just respond to keywords but understands individual’s needs, context and even sentiments - just like a real conversation with a human travel expert. Whether looking for a seaside resort in Bodrum or a boutique hotel in Istanbul, the new tool will guide customers through a simple, efficient and personalized booking experience. We also aim to provide competitive pricing strategies that are flexible and influenced by real-time market trends to increase conversion rates.
The biggest challenge for us related to generative AI is ... creating and perfecting models designed for unique needs. In the travel industry it takes a significant amount of resources and expertise. It requires ongoing refinement and adjustment of our AI systems to ensure accuracy and relevance. The combination of customized model training, the pursuit of ethical considerations and integration make this a complex but fulfilling pursuit.
For the travel industry overall, we see the most potential for generative AI to … create personalized experiences on a grand scale and streamline operations through intelligent automation, while offering unprecedented flexibility in tailoring products and services to evolving customer needs.
One year from now we expect to be using generative AI for ... expansion, innovation, sustainability and intelligent, data-driven decisions that will enhance both our organization's growth and the travel experiences that Otelz provides. This tool will make the search and booking process easier, faster and more enjoyable for our valued customers. With over 21,000 hotels in Turkey on our platform, our innovation will immeasurably benefit our 25 million website visitors and continue to evolve as technology itself evolves.
PhocusWire's AI Insights
Keep up with these quick updates from travel brands about generative AI such as ChatGPT and Google's Bard.