Yapta searching for a new CEO as co-founder joins Rearden CommerceNewsBy Dennis Schaal | December 7, 2011Share This article was originally published on Airfare-price tracker Yapta will have to track down some CEO candidates as co-founder and chief executive Tom Romary exited the company and was hired by Rearden Commerce.Rearden says Romary becomes its senior vice president of consumer services."The team at Rearden is incredibly talented and focused on delivering break-through innovations in the ecommerce universe," Romary says. "I'm excited to be part of the revolution going on at Rearden Commerce to build a 'smarter web' via the Deem platform, delivering highly relevant and contextual commerce."Romary headed Yapta since its 2007 beta launch.Yapta has brought in Ken Myer, former CEO of the Washington Technology Industry Association in Seattle, where Yapta is based, to serve as interim CEO while a search for a new CEO gets under way.The executive changes take place as Yapta is well into a strategic shift as it targets the corporate travel market and credit card companies for its airfare price-tracking services.Late last month Yapta hired Roger Gould, former vice president of global sales for Travel Leaders, as Yapta's vice president of sales.At the time, Romary said Gould will work "with both our early pilot customers and with those companies that are just now discovering the airfare savings that they can achieve by working with us."Yapta has raised more than $11 million in funding to date.