Hotel Tonight argues that it is the fastest hotel-booking app in the world, but Hotels.com has figuratively laid down a challenge.
In a marketing campaign consisting of display ads, social media, a microsite, an animated TV spot with claymated characters and a video, Hotels.com argues that its iPhone and Android apps allow for hotel bookings on the fly.
With an assist from "extreme athlete and stuntman" JT Holmes, Hotels.com shows in the following video how you -- or Holmes, at least, -- can book a stay at the Hyatt Regency Lake Tahoe Resort while skydiving from 15,000 feet.
You can call it, as Hotels.com does, "extreme booking."
The message is that the app is swift and agile.
Hotels.com doesn't call out Hotel Tonight specifically about the relative speed of its app, but perhaps the latter can come up with a stunt to top Holmes' free fall.
Just dropping a hint.
Meanwhile, Hotels.com states its mobile apps have been downloaded more than one million times and an iPad booking app is on the drawing board for the "near future."