Lots of talk in recent months about purchasing via social networks, f-commerce and whether is will really take off.
Likes are no longer a meaningful metric and return-on-investment is about real engagement and connections with consumers and fans.
Some fascinating results via Google case studies in this piece on the impact of social in the booking path for travel companies including Visit Greece and LateRooms.
With that in mind it's interesting to see the actual percentage of people (11%) who have been encouraged to make a purchase by something they saw on a social network.
Also noteworthy is that the percentage has dropped since May 2011 when the research shows 15% were influenced to make a purchase by what they saw (adverts, groups and discussions) on social networks.
The following eDigitalresearch/IMRG infographic plots it out nicely as well as providing some insight into what is was that encouraged the purchase.
Data for the infographic was drawn from the October 2012 eCustomerServiceIndex of 2,000 customers as well as some intelligence gathered from the May 2012 Social Media study.