DEVICES: The evolution of mobile travel has seen a variety of strategies emerge - from evaluating whether to go first with a mobile website or mobile app when targeting users, to which platform to build on first. A newer trend is the decision by some to split their main apps into those with specific functions. A waste or time or stroke of genius? Read more on Huffington Post.
There are hundreds of thousands of mobile apps out there for iOS and Android users but the reality is most people only ever use a handful regularly.
So why are so many major apps literally tearing themselves apart, and forcing people to use two apps where one once sufficed?
A great example is LinkedIn, which recently released a new Job Search app to accompany their main LinkedIn app.
The new Job Search app means it's much easier to search, save searches, get updates and apply for jobs through a mobile device. So why ever use the main LinkedIn app at all?
Read more on Huffington Post