Andrea Jonsdettir is originally from Iceland but lives in Germany, she has kids and is a vegetarian.
Bear with us here - this is about using mobile devices to personalise content, some of the emerging technology and some analyst reflections.
Hans Dietmar, on the other hand, is a young businessman, a relatively recent customer of an airline but he has flown six times in the past six months.
Mobile merchandising technology was just one of the developments Amadeus unveiled at its Airline Digital Conference this week, with mobile, merchandising and personalisation named as the top three priorities for airlines.
The gist of it is that through inferred preferences, easy payment options and timing, airlines can offer customers products and services along the journey and keep track of who is buying what via a customer experience record display.
So, via mobile, Andrea is offered a promotion for an onboard meal, which she would normally book, and the option to pay with loyalty points.
Later as she progresses to the airport, she learns her flight will be delayed because of a storm and gets an offer for lounge access and finally she receives an offer pertinent to her destination.
No one is suggesting here that customers be bombarded with offers, it's about the context.
Hans, meanwhile, is handled differently. He has shown the propensity to buy in the past so is offered a personalised package with an upgrade, inflight wifi and ground transportation.
All this feeds well into another session at the conference from Forrester about us being the 'age of the customer.'
Forrester vice president and principal analyst Thomas Husson describes it as a new business cycle, lasting about 20 years, and businesses will have to reinvent themselves to obsess about customers to survive.
This new age has spawned many a new business already - Wechat, Blablacar, Uber, Dropbox, Nest - the list goes on.
How might businesses survive?
Husson says there are four key imperatives:
- Become a digital disruptor
- Turn big data into business insights to start to differentiate customers
- Make the mobile mindshift
- Transform the customer experience
"Mobile is not just changing the way we live and communicate, it is changing our expectations. It's becoming a catalyst for business transformation, not just yet another channel.
Mobile, he adds, is about the moment, proactively servicing customers in their own "immediate context and moments of need."
"The hard work starts when you realise mobile is going to affect the beating heart of your organisation. It's requires re-engineering your platform, processes, people. Mobile is driving the biggest re-engineering of firms since the PC."
So, to try and draw all this together, airlines have the massive and unenviable challenge of connecting all the dots from social as well as device behaviour etc, to draw out some meaningful information enabling them to predict what customers want and deliver it.
Our previous story on the Amadeus 'Think like a retailer' study is also worth looking at for views from travellers and airlines alike.
NB: Disclosure - Author's flights and accommodation at the event were supported by Amadeus.
NB2:Mobile woman and man images via Shutterstock.